When the Cadillac Area YMCA needed to promote their community involvement and plans to build a community center, they came to Freelancer Productions. Despite a very tight deadline and a limited budget, were produced a campaign of public service announcements that delivered the YMCA’s message to the masses.

The YMCA’s campaign consists of two thirty-second spots that were introduced over the course of a few months. The first of the two ads introduced the community to the YMCA’s programs, and described their plans to build a community center. The second spot promoted the group’s theme of “making a splash” with their fundraising efforts.

The YMCA’s promotional campaign is a great example of a series of simple but effective videos that can be produced on a limited budget. If you’re ready to produce your own ad campaign, don’t hesitate to contact us today!

Click here to watch a clip from this project.


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